As you should know, the experience in a restaurant is not only food. Actually, food is 50% of the experience in a restaurant and the atmosphere is the other big part of it. But what is experience in a restaurant? It’s the place, the décor, the waiting staff and … the music. The last element, music, is the main part of the atmosphere of a restaurant.
Thanks to science, we have discovered that in fact, music changes completely our experience in a restaurant and that is the subject of this article.
Music makes us eat in a different way
A lot of factors influence the way we eat. There are the internal factors such as the mood, the hormones and the external factors like TV which is the most famous example of the extern influences on the way we eat.
It turns out that music is also one of the main external factors which change the way we eat. Several studies have shown that listening music while eating is likely to increase our food and drink intake.
Moreover, music also makes our lunch longer. It means that music can keep us more time in a restaurant.
More surprising, the rhythm influences also the rhythm of the chewing. Another experience led by McElera and Standing found that people eat faster when they are exposed to speed tempo and conversely, slower music make us eat slower and drink more.
Music also has an effect on the taste of food
Generally, people think they judge the taste of the food with four senses: The taste, the view, the smell and the touch but the heard is also very important! In fact, chips taste much better when they are crispy! It means that sound changes our perception of the taste of food and logically, it is easy to understand that music has a huge impact on our perception of a dish.